W Magazine's first-ever Shopping Issue features 100 percent Pongr-friendly advertising, inviting readers to enter to win a $1,000 shopping spree!

W Magazine’s latest issue is getting a lot of buzz for its steamy pictorials of actress Jennifer Aniston and beau Gerard Butler living it up in the California desert. It’s not uncommon for these kind of fashion shoots to give readers the 4-1-1 on every piece of apparel and accessory that touches the model’s skin.

If admirers of Jennifer Aniston want to emulate her style, here’s how W typically does all the legwork:

On the Web, fashion hounds can click on the brands for more information. But how do you immediately capture the shopper’s impulse if she is reading the print edition?

Why, with her cell phone, of course. Pongr is delighted to announce its historic advertising achievement this month with W Magazine’s first ever Shopping Issue. The magazine, which features mobile phone-friendly advertising from cover to cover, showcases “the season’s most desirable dresses, denim, lingerie, swimsuits, bags, shoes, watches, jewelry, sunglasses, skincare, makeup, and perfumes — and the best places to find them.”