Pongr Ford CEO Miles Branman poses by his dreamcar, the Ford GT
Name: Miles Branman
Hometown: Orange County, California
Real Job: Boston University student, marketing intern for Boston-area PR firm.
Pongr Job: CEO of Ford
Career Dream: Work in corporate communications for a major auto brand.
Other Favorite Brands to Pongr: Vestal, G-Shock, Volkswagon, General Motors, Suburu, Vanguard Mattress, Dodge, Lamborghini, Audi, BMW, Ferrari, Porsche, Kawasaki, Apple, Boston University.
Fun Fact: Has worked as an “extra” on the set of the new TBS comedy series, “Glory Daze,” a retro 80s look at a group of friends pledging a college fraternity. Miles plays – what else? – a partying frat boy!
Fun Fact #2: Miles is not really in a frat, but understands the culture and can fake it.
It’s not every car junkie that loves the smell of exhaust AND gets an adrenaline rush from reading automotive press releases.
But Miles Branman, Pongr CEO of Ford, is no ordinary car enthusiast. First off, as if his mom knew his destiny from the womb, he has the perfect first name for car-themed branding. And he hasn’t let that coincidence go to waste. Miles is currently building a social media empire as an auto industry analyst, sharing his “Miles Per Hour” insights via his blog, Facebook, Twitter, Flickr, YouTube and Vimeo video channels.
That’s where the Pongr mobile marketing game comes in, allowing enthusiasts like Miles to build an additional platform to promote their passions to a community of already receptive fans.
The game has also been an icebreaker in the real world, opening up natural networking opportunities.
“I recently found a Ford Transit Connect parked outside a Starbucks. I noticed a man walking towards the car, so I politely asked if it was his. He smiled and said ‘yes.’ I then asked if he wouldn’t mind posing next to his car. He gladly stood next to his Ford for a shot. I was then able to explain why I made such an odd request and by the end of our conversation, he was very intrigued by Pongr. Also, I’m sure he drove away a bit more proud of his Ford vehicle,” he says.
Miles aims to be a consumer guardian angel, letting prospective car buyers “know which brands are communicating the company vision and reputation well through their vehicles, employees, and other constituencies.”
“Becoming part of a corporate family is a big decision, and consumers need to know with whom they are aligning themselves and how recent organizational activity will affect them directly or indirectly,” he explains on his blog.
Miles plans on taking plenty more Ford pics with his camera phone, so if there are any other Ford enthusiasts out there, it won’t be easy to knock him off the throne. If he ever has a chance to meet the real Ford CEO, you can also bet that he won’t be caught short on words.
And that chance comes now, right here on the Pongr blog. Take it away, Miles!
“Well, Alan Mulally, I’d say you have done a fantastic job so far at the helm of Ford. You saw the change in public focus, so you gave them “green” cars to love. You also saw the potential for social media presence, so you picked up Scott Monty. If you REALLY want to make Ford stand out, here’s what I would suggest:
1. Act on the “One Ford” policy. Really create Ford cars that are sold globally, not just for specific regions/continents. I know Euro Safety standards are different from the US, but spend some time adhering to both. Consumers and auto lovers will thank you for it.
2. Bring a little Ford history back into the mix. This will make the old Ford dogs feel welcome amongst the new, hip, target audience. Share some history with your ads, make a blog that focuses on the evolution of Ford and highlight the good ol’ years.
3. To connect with the fans, engage them! Use the Twitter profile to not only share news and awards, but to reach out to Ford lovers and answer questions. Use Pongr to give fans incentive to spread the word about the great things Ford Motor Co. is up to.
(Would you like to be featured on the Pongr blog? Tell us about your passions, your favorite brands and why you play Pongr! Drop us a line at tips at pongr dot com)
Pongr mobile marketing and image recognition solutions are used by major brands to turn logos, product packaging, out-of-home and even TV ads into direct-response mobile marketing games. Like Ford, many brands have faithful brand advocates taking pictures across many social, photo networks. Pongr makes it easy for brands to customize a gaming experience designed to leverage existing media assets and tap into the image recognition power of Pongr’s mobile marketing platform.