The month is still young and fashion hounds still have more than two weeks to win a $1,000 shopping spree courtesy of W Magazine.
Under the sultry gazes of Hollywood powercouple Jennifer Aniston and Gerard Butler, the magazine made media history with its April 2010 Shopping Issue — which features 100 percent Pongr’able advertising. Readers are encouraged to photograph their favorite ad with their cell phone and then Pongr it (by email, MMS or smart phone apps) to enter the contest.
Within 60 seconds, the Pongerer will receive a confirmation of entry from W Magazine and a tantalizing mobile-only offer directly from the advertiser.
What’s even more exciting about this advertising campaign is the integration of print, billboard and mobile marketing on the streets of Manhattan. Hey, there’s no other place on earth with more roving eyeballs, right?
