Tag Archives: St. Louis Cardinals

Pongr the World Series: Balancing Brands at the Ballpark

Mobile Marketing | by

    Any takers for Coors Light? (Click the pic to see Pongr fan photos!)

    OK, I will admit that I am still having some emotional issues dealing with the fact that postseason baseball didn’t see the gorgeous Green Monster at Fenway Park this year.

    Even though my beloved Red Sox collapsed in historic fashion, my consolation prize is how much fun I had playing Pongr in the stands. Food vendors have always impressed me with their spirit, physical endurance, and their seal-like balance.

    Baseball goes with both foreign and domestic beer! (Click the pic to connect with Pongr Heineken fans).

    If you’re fortunate enough to have World Series tickets in Texas or St. Louis, tip the beer and soda vendors a little extra for me — and Pongr their balancing acts to us by emailing or picture-texting to (brand)@pongr.com.

    You may have noticed that Pongr’s mobile picture-sharing game has undergone some exciting changes — transforming from a career ladder-based game to one more widely rewarding raw fan enthusiasm for brands.

    I can tell you, for example, that I was salivating for one of these slices of Papa Gino’s Pizza.

    Never too late for a slice! (Click the pic to connect with Pongr Papa Gino's fans).

    But I was even further mesmerized by this pizza guy’s mystical ability to balance his wares on his head without any other support:

    Sign that pizza guy up for the circus!

    No matter where you are for the World Series this weekend — at the ballpark or in your living room — try playing Pongr in between pitches.  By the way, Pongr’s image-recognition technology works for TV commercials, too, so there are no limits to expressing your fandom!

    Look Who’s Playing Pongr: Cardinals Fan Scott Olsen!

    Brand Ambassadors | by

      St. Louis Cardinals fan Scott Olsen gets chummy with legendary pitcher Bob Gibson at Busch Stadium.


      (In honor of the beginning of Spring Training, the official rebirth of hopes and dreams for the 28 teams who didn’t make it to the World Series, we are focusing the spotlight on diehard baseball fans expressing their passion through Pongr.)

      PONGR SPRING TRAINING PROFILE
      Name: Scott Olsen
      Age: 32
      Hometown: Madrid, Iowa
      Real Job: Software Engineer
      Pongr Job: Intern for the St. Louis Cardinals
      Career Dream: Work in the corporate office for agriculture giant Monsanto in St. Louis, a few skips away from Busch Stadium.
      Other Favorite Brands to Pongr: Natural Light, Green Bay Packers, Tabasco, Iowa State Cyclones.
      Fun Fact: Scott used to manage a bowling alley and was a farm hand on a poultry farm.
      Scott’s Twitter Feed: SOlsen300

      Scott Olsen began rooting for the Cardinals at age 5 and he now expresses his brand loyalty with 40 different team logo shirts, jerseys and jackets.  As a kid, he was lucky enough to land on the Cardinals in his Little League, playing the same position as his idol, Hall of Fame back-flippin’ shortstop Ozzie Smith.

      Olsen remembers meeting Smith in the late 1990s and would love to Pongr the moment, but the picture is AWOL somewhere at his parents’ house.  He also got his picture taken with slugger Albert Pujols during the Cards 2004 World Series season, but his computer crashed and forever erased physical evidence of that memory.

      What pictures haven’t been lost?  Fortunately the ones which document his commitment to raising another generation of Cardinals fans.  It’s nearly a seven hour drive from Madrid, Iowa to St. Louis, but Olsen aims to bring his family to Busch Stadium once a year if possible.

      Hanging out at the ballpark is half the fun.

      A seven hour drive!  Baseball fans in the Northeast U.S. are spoiled by comparison. A seven hour trip up there would pass by the Red Sox, Yankees, Mets, Phillies and Orioles!

      We're # 1 -- Goofing around at Busch Stadium with foam Cardinals talons!

      Olsen, a casual player of Pongr, would love to see the game have a mobile app and a feature to email multiple pictures of the same brand at once. (We are always seeking player input for how to improve the game, so don’t be bashful to share your two cents, too).

      A special deal he would propose to St. Louis Cardinals management: Draw the name of one fan at every home game and let him or her sit in the owner’s suite and meet the players on the field. (You can propose your own special offer you’d like to see your brand adopt by clicking on the DEALS tab on your brand page. Note: You need to have recruited four players to your brand to unlock this feature.).

      Whether he gets to meet superstar Albert Pujols in a Cardinals uniform again is another story. A highly publicized contract dispute has the perennial MVP candidate’s future up in the air.

      “It’s a tough situation,” Olsen says.  “I can’t see the Cards giving him a 10-year, $300 million contract.  That would put him into his 40′s before the contract is up.  Hopefully, he will take a contract for 7 or 8 years for $27 to $28 million a year.  I feel they need to sign him because I’m not sure I could watch baseball anymore if he ever wore a Cubs jersey!”

      Don’t kill the messenger, Scott, but this could happen.

      ATTENTION BASEBALL FANS: It’s time to snap pics of you and your friends in your baseball shirts and hats, as well as pics of Spring Training games in person or on TV. Start sharing them with us and work your way up the front office to become team CEO! Here’s where to email or picture text your photos:

      AMERICAN LEAGUE EAST
      redsox@pongr.com
      yankees@pongr.com
      orioles@pongr.com
      bluejays@pongr.com
      rays@pongr.com

      AMERICAN LEAGUE CENTRAL
      tigers@pongr.com
      whitesox@pongr.com
      twins@pongr.com
      royals@pongr.com
      indians@pongr.com

      AMERICAN LEAGUE WEST
      angels@pongr.com
      athletics@pongr.com
      mariners@pongr.com
      texasrangers@pongr.com

      NATIONAL LEAGUE EAST
      marlins@pongr.com
      mets@pongr.com
      phillies@pongr.com
      nationals@pongr.com

      NATIONAL LEAGUE CENTRAL
      cubs@pongr.com
      reds@pongr.com
      astros@pongr.com
      brewers@pongr.com
      pirates@pongr.com
      stlouiscardinals@pongr.com

      NATIONAL LEAGUE WEST
      dodgers@pongr.com
      padres@pongr.com
      diamondbacks@pongr.com
      sfgiants@pongr.com
      rockies@pongr.com

      Would you like to be featured on the Pongr blog? Tell us about your passions, your favorite brands and why you play Pongr! Drop us a line.