Tag Archives: Small Businesses

Behind The Scenes: How Miles High Clothing Set Up Their Sticker Photo Contest

Brand Ambassadors, Photo Marketing Widgets, Pongr Contests | by

    STANDING OUT: Miles High Clothing gave its outreach campaign a stylized look by hand stamping every envelope.

    Why use the U.S. Postal Service and rubber stamps to promote a mobile photo contest?

    It’s not surprising that start-up company Miles High is embracing snail mail and a nostalgic printing method to promote their sticker contest. Heck, these are the same guys who chose an antique airplane as their logo!

    The premise of their “Earn Your Wings” contest is to have fans photograph their logo in the highest places in the world. It’s a fitting theme since the wool from their Alpaca sweaters comes from mountainous Ecuador.

    Pongr Tools You Can Use: The Contest Leader Board Widget

    Brand Ambassadors, Photo Marketing Widgets | by

      Is Winning Within Her Reach?

      As demonstrated by Miles High Clothing, Pongr’s new free Photo Marketing Widgets help small businesses, nonprofit groups, community organizations and bloggers run automated direct-response photo contests. You’d have to hire your own team of developers to run your photo sharing campaigns so smoothly!

      Competition breeds creativity.

      Miles High is asking its fans to “Earn Your Wings” by photographing its logo sticker “in the highest place they can be.”  The challenge is both literal and metaphorical as brand enthusiasts are bringing the stickers in airplanes, the tops of mountains, on the sides of cliffs, but also to places that personally symbolize achievement.

      We love this pic of a dad and his little girl reaching for success.

      Pongr Tools You Can Use: The Live Photo Streaming Widget

      Photo Marketing Widgets, Social Media | by

        Pongr's free Live Photo Streaming Widget. (Click the image to enlarge)

        As demonstrated by Miles High Clothing, Pongr’s new free Photo Marketing Widgets help small businesses, nonprofit groups, community organizations and bloggers run automated direct-response photo contests. You’d have to hire your own team of developers to run your photo sharing campaigns so smoothly!

        With the Live Photo Streaming Gallery embedded on your Web site, your fan photo album becomes a real-time snapshot of what your customers are doing and thinking.

        When fans email or picture-text their mobile photos (uploading from the desktop works too), they instantly enter the live stream where community members can “like” a photo or leave comments.

        You can determine prizes based on Pongr’s reward points system (points for submitting pics, sharing them and attracting “likes”) or decide not to relinquish control to the masses and base winners on creativity. In either case, the rating system will generally push the cream to the top for you to evaluate.

        Pongr Tools You Can Use: The Fan Mapping Widget

        Photo Marketing Widgets, Pongr Contests, Social Media | by

          As demonstrated by Miles High Clothing, Pongr’s new free Photo Marketing Widgets help small businesses, nonprofit groups, community organizations and bloggers run automated direct-response photo contests. You’d have to hire your own team of developers to run your photo sharing campaigns so smoothly!

          Yes, photo contests are fun. They provide hours of amusement as you get to look at babies, puppies and unicorns hopping over rainbows with your product.

          But just collecting fan photos has little lasting business value if you just slap the pictures on a page and forget about them. It’s vital to know who your customers are in order to build ongoing RELATIONSHIPS.