Potato chips and audio definitely go together from the sound of the first crunch. But who would have ever thought to combine the two passions?
We just stumbled across this in-store Pringles display at our local Wal-Mart and were blown away by the coolness factor. Think all of those bagged potato chip brands can turn their packages into stereo equipment? We think not.
Apparently, music and audio geeks have been making cardboard speakers for years. But if you want the Pringles mustachioed mascot — doesn’t he look like he belongs in the Big Band Era? — all you have to do is buy four cans.
Pongr is all about helping brands connect with their most loyal customers, whether it be through our mobile picture-sharing games or direct response campaigns utilizing our image recognition technology. We’re impressed by how much Pringles has personalized their product, particularly through their Design Your Own Can feature:
We’re also impressed by the creativity of our Pongr players, one of whom recently contributed this snazzy shot to the gamestream with his mobile phone:
Is this some kind of high-tech potato chip holder or perhaps even a snack-munching robot? If it’s the latter, it looks like he using the can as exercise equipment. Maybe that can be the next cross-over industry for Pringles after they dominate the stereo speaker market!
(“Brands on the Move” is an occasional series looking at product packaging and in-store promotional displays that stop our shopping carts in their tracks. Which brands have recently caught your attention at the supermarket, pharmacy, convenience store or department store? Snap and share at firstname.lastname@example.org)