You walk into a store, see a pair of sneakers you love, try them on, buy them, snap a picture, and share it across many of your favorite social networks. Sound familiar? I’m sure we’ve all done something along the lines of this, whether it is clothing, food, or literally anything else. We are living in a time when pictures speak louder than words, and are pleasing on the eyes too.
This user-generated content is priceless to us here at Pongr, just as it should be to every brand out there. Brands are finally taking advantage of the authenticity that is coming through social networking channels, and using it as a way to connect with new and existing consumers. When a consumer has the opportunity to participate in a brand’s community and create their own content, it opens up a level of trust and communication that cannot be reached through one way advertising.
Crowdsourcing campaigns are being launched left and right by big brands, calling on the consumers to get involved, whether it be by sending in pictures, videos, stories, or simply voting on something.
This is a big trend currently in the food industry, seen in brands like Pepsi, Doritos, and most recently, Taco Bell. “Feed the Beat: SXSW 2013” is Taco Bell’s new campaign, working to leverage user-generated content with Twitter and Vine. Taco Bell is calling upon its fans to share photos and videos of themselves enjoying live music in order to create a “Rockumentary.”
The ideas for these crowdsourcing campaigns are endless, and are becoming an increasingly normal habit in today’s media driven world.
Here at Pongr, we work on many user-generated photo campaigns, such as the recent UNREAL Candy “Unjunk Your 2013 Sweepstakes.” All that participants had to do was email or picture text a photo of UNREAL Candy for a chance to win a $10,000 shopping spree at Target. (Check out the UNREAL photo gallery here.)
With Pongr’s image recognition technology, we are able to take this user-generated content to the next level by offering direct response photo marketing built especially for brands. It’s as easy as snapping a pic of your favorite brand, sending it in, and immediately getting a response from that brand with information about a contest or a promotion. This direct response technology allows users to truly feel the love from brands they are using on a daily basis, while allowing brands to receive vital information about their consumers, all at the same time.
Wouldn’t you like to get a response from one of your favorite brands about a picture you posted on the web? Well, at Pongr, we make that possible.
(Pongr’s mobile Photo Response Marketing platform and image recognition technology helps brands turn any of their existing logos, CPGs, visual media and advertisements into an always-on direct response program – and integrates brand photo contests to their CRM. Check out Our Story.)