Tag Archives: Pittsburgh Steelers

Super Bowl Classic TV Commercial

Advertising, Mobile Marketing | by

    In honor of the Pittsburgh Steelers making it back to the Super Bowl, we think it’s appropriate to revisit one of the most classic TV commercials of all time — Mean Joe Greene’s encounter with the generous little boy who’s willing to give up his Coke.  Mean Joe is limping and obviously in physical pain after a rough game…

    “You want my Coke? It’s okay, you can have it!”

    This ad was beloved in its day (1979), inspiring numerous parodies. Hall of Famer Greene appeared as himself in a skit with comedian Tim Conway, who played the little boy. After offering his Coke, Conway is plunked on the head with a football as a thank you.

    Amazingly, this TV commercial was later made into a movie, “The Steeler and The Pittsburgh Kid,” co-starring Greene and Henry Thomas, the boy who would soon befriend E.T.

    Coke Zero later paid tribute to the ad by recasting it with Pittsburgh Steelers star Troy Polamalu:

    What a great twist, with the angry Coke brand managers accusing Coke Zero of stealing both the taste of Coke and their classic commercial. Wonder if this content will ever come back in the form of mobile marketing videos for brand games? We’ll see…

    Which version of the Coke ad do you like? What would you do with an NFL star’s sweat-saturated jersey?

    Enjoy the Super Bowl tonight — especially the ads! If you’re brand enthusiast or a fan of Pongr’s image recognition and visual search technology, be sure to test out all of our wireless gaming options. It doesn’t matter if you are on AT&T, Verizon Wireless, or any other carrier network. As long as you can take pictures from your mobile phone, send them to us and connect with Facebook or Twitter, you’ll be well on your way to earning some Pongr Bucks in our mobile game.

    Pittsburgh Steelers & Green Bay Packers face off in the Pongr Bowl!

    Pongr Contests | by

      Marketing gimmicks are a Super Bowl tradition.  Remember the Bud Bowl, when bottles of Bud Light would play against bottles of Budweiser with real NFL announcers doing the play by play?

      How about the Lingerie Bowl where scantily-clad women gyrate in the end zone?

      Well, we don’t have the animation budget or enough models on our payroll to pull off either stunt.

      What we do offer is the ultimate opportunity for you to become the virtual CEO of either the Pittsburgh Steelers or the Green Bay Packers this weekend.

      So at your Super Bowl parties, pull out your mobile phones and go bezerk:

      Snap pictures of your friends hamming it up for the camera.

      Snap pictures of the actual game on your widescreen TVs.

      Snap pictures of yourself gorging on Super Bowl snacks.

      Snap pictures of yourself wearing Packers or Steelers garb.

      And email them or picture-text them to either packers@pongr.com or steelers@pongr.com

      The best photos will win official heavyweight Steelers and Packers hoodies!

      Compete with your fellow fans to see who can be the most creative with the camera — and quite frankly, who knows how to have more fun.

      Photographing your family and friends with their favorite brands while watching the game is a great way to double dip, which is perfectly legal in Pongr. For example, if your girlfriend is wearing her Steelers jersey while eating Oreos or if your husband is slurping down Mountain Dew to match his Green Bay Packers boxer shorts, you can submit the same photos under the teams and the brands.

      Fantasy football leagues are hugely popular. By allowing you to rise up the management ranks in the front office, playing Pongr is the next logical step!

      The Super Bowl of Eating

      Advertising | by

        It remains one of life’s great mysteries: Why does the Super Bowl generate more passion than the World Series, NBA Finals and Stanley Cup combined?

        It’s tough to accurately measure emotion, but baseball, basketball and hockey do not have the power to make supermarkets rearrange their floor plans like football does.

        The Super Bowl, of course, is also the Super Bowl of Eating. Even if you don’t like sports at all, there’s plenty to do.  We recently brought our Pongr mobile cameras to our local grocery store to  survey how the upcoming Steelers-Packers showdown is impacting the marketing game. With all the hype over the creativity of TV advertising, we thought it would be appropriate to shine the spotlight on the stuff that gets overlooked.

        Our favorite artwork is when the brand is magically substituted for the football itself.  Check out Hall of Fame wide receiver and San Francisco 49ers legend Jerry Rice lunge for a box of Keebler Town House crackers. Touchdown!

        Would love to see those Keebler Elves in the end zone, too.

        A generic wide receiver makes a similar dramatic catch with a bottle of Poland Spring water. Have you seen Poland Spring’s new sports-top bottle with the easier to handle sports grip? Too bad that footballs don’t have the same convenient grippy bumps.

        Of course, other beverages besides spring water are consumed at Super Bowl Parties.

        Coke is always super creative with their ad displays. Check out this spirited mohawk hairstyle:

        And even the cutesy Pepperidge Farm Goldfish want a piece of the action. Gotta love these fishy football plays:

        What’s truly amazing is when a product completely transforms itself for a one-day event. Back to our earlier point about the cultural supremacy of the Super Bowl, you’ll likely never see Oreo hockey pucks:

        Lastly, we’re thrilled that no one’s left out of the fun. Fans who want to pig out on South Beach Diet nutrition bars are free to do so!

        So what Super Bowl displays or special brands have we missed here?

        When you go shopping this week for your Super Bowl Party, yank out your mobile camera phone and snap away at the displays for some unique contributions to the Pongr game. Pongr players will earn Pongr Bucks and help us create the world’s first mobile marketing game using image recognition where the players are in control. We believe brand enthusiasts are the best product marketers. As more and more advertising agencies are shifting their tradition and digital marketing efforts into mobile, things like Pongr’s visual search technology and mobile marketing platform for brand fans are becoming more important. Pongr is the only social picture game for brands that works on AT&T, Verizon, T-Mobile, Sprint, and every other wireless carrier in the world! Yes, it’s amazing for a mobile marketing company with image recognition services to work on all carriers.

        And speaking of THE GAME, Pongr is giving away Steelers and Packers hoodies for the best photos submitted during the action. Yes, we want you to photograph your snacks and your TV… Stay tuned for more details on the first annual Pongr Bowl!