A new study from the World Bank recently found that about 75% of the world has access to mobile phones. That’s three-quarters of the world’s population that have cell phones now—almost six billion mobile subscriptions, compared to less than a billion in 2000.
This means brands need to be taking their mobile presence into consideration now more than ever. With so many people worldwide connected via their mobile phones wherever they go and at any time of day or night, marketers need to be ready with always-on platforms. Pongr’s photo marketing system works 24/7 from anywhere in the world. International marketing has never been easier.