Posts Tagged ‘Mobile Marketing’

  • Aug
  • 09

Location-based mobile & social marketing – hype vs. reality.

Posted in Advertising, Interactive Marketing, Mobile Marketing

How to get location-based mobile social marketing right.For many retailers and consumer brands, driving foot-traffic into stores via location-based mobile marketing services is all the rage.  A handful of interesting concepts are being experimented with in the LBS mobile marketing space, but other than personal navigation (like Google Maps, TomTom, Garmin, etc.) there’s more hype than actual results when it comes to this use of location-based services (at the moment) for selling product.

In fact, a recent Forrester Research report recommended, largely to the chagrin of die-hard, location-based social networking enthusiasts, that marketers should consider using alternative means of mobile engagement if they want to reach enough consumers to make mobile marketing worthwhile.  Specifically, some of the problems with the current state of affairs in LBS-centric mobile social networking include:

Application fragmentation – There are many LBS mobile social networking apps and a fair amount of confusion among non-techie consumers.

Lack of market penetration – Even the hottest LBS mobile social networks and mobile gaming companies lack the “reach” and volume to move the needle for retailers.

Frustration around cheating and limiting game dynamics – Many mobile social apps fail to scale because of the cheating loop-holes that often undermine a goal of a retailer or brand to sell more product.

The objective in some mobile location-based games is based on a social currency that can easily subvert the currency of retailers and brands – too much repetitive, inane behavior that doesn’t reinforce brand messaging or create genuine product desire = wasteful at best, harmful at worst.



Read More... Write Comments
  • May
  • 23

How advertisers can reward a lifetime of brand loyalty

Posted in Advertising, Image Search, Mobile Marketing

Never too young for brand exposure.

This is my friend’s baby girl, who was recently adopted from China. Within 24 hours of leaving the orphanage, she was cruising along the Aisles of Capitalism. Did she recognize the Wal-Mart logo, their smiley face stickers or those infamous “Falling Prices” warning signs?

Probably not. But my friend did. He took photos for her baby book.

Here is a prime example of a marketing fantasy: People feeling so much of an emotional connection to a brand that they photograph it to share with friends and family.



Read More... Write Comments (1)
  • Apr
  • 30

What do toy cars have to do with your mobile marketing and social media advertising strategy?

Posted in Advertising, Mobile Marketing, Social Media, Viral Marketing

Transmedia guru Jeff Gomez has leveraged Mattel's "Hot Wheels" brand on multiple platforms

When I was a kid, my Hot Wheels cars raced across the kitchen floor on these floppy plastic tracks. Perhaps the most daring stunts I attempted with them was to prop up one of the tracks on blocks and have the cars jump over canned fruit.

Today, playtime is more complicated and has much higher stakes. These cars are now engaged in defending Planet Earth against hostile aliens. Here’s the premise behind the Cartoon Network’s hit show, “Hot Wheels: Battle Force 5.”

“Evil forces are trying to invade Earth, and it’s up to a team of teenage driving aces to stop them. The Gateways to Earth are interdimensional battlezones, each offering a dangerous and unique challenge. The team must win the battle to control the roads between worlds.”

Media guru Jeff Gomez, CEO of Starlight Runner Entertainment, is the brainchild behind the intergalactic cartoon franchise — which extends across comic books, video games and compelling Web content, creating multiple ongoing revenue streams.  By doing so, he has infused new energy into a classic brand, making it far more relevant and appealing to today’s demanding generation of media consumers.



Read More... Write Comments
  • Apr
  • 16

Outdoor advertising, luxury print ads, and mobile phones converge with Pongr!

Posted in Advertising, Mobile Marketing

Nothing is more beautiful to us than an engaging advertising campaign.

The month is still young and fashion hounds still have more than two weeks to win a $1,000 shopping spree courtesy of W Magazine.

Under the sultry gazes of Hollywood powercouple Jennifer Aniston and Gerard Butler, the magazine made media history with its April 2010 Shopping Issue — which features 100 percent Pongr’able advertising. Readers are encouraged to photograph their favorite ad with their cell phone and then Pongr it (by email, MMS or smart phone apps) to enter the contest.

Within 60 seconds, the Pongerer will receive a confirmation of entry from W Magazine and a tantalizing mobile-only offer directly from the advertiser.

What’s even more exciting about this advertising campaign is the integration of print, billboard and mobile marketing on the streets of Manhattan. Hey, there’s no other place on earth with more roving eyeballs, right?



Read More... Write Comments (1)
  • Mar
  • 25

W Magazine makes shopping history: April’s unprecedented advertising coup

Posted in Advertising, Mobile Marketing, Shopper Technology

W Magazine's first-ever Shopping Issue features 100 percent Pongr-friendly advertising, inviting readers to enter to win a $1,000 shopping spree!

W Magazine’s latest issue is getting a lot of buzz for its steamy pictorials of actress Jennifer Aniston and beau Gerard Butler living it up in the California desert. It’s not uncommon for these kind of fashion shoots to give readers the 4-1-1 on every piece of apparel and accessory that touches the model’s skin.

If admirers of Jennifer Aniston want to emulate her style, here’s how W typically does all the legwork:

On the Web, fashion hounds can click on the brands for more information. But how do you immediately capture the shopper’s impulse if she is reading the print edition?

Why, with her cell phone, of course. Pongr is delighted to announce its historic advertising achievement this month with W Magazine’s first ever Shopping Issue. The magazine, which features mobile phone-friendly advertising from cover to cover, showcases “the season’s most desirable dresses, denim, lingerie, swimsuits, bags, shoes, watches, jewelry, sunglasses, skincare, makeup, and perfumes — and the best places to find them.”



Read More... Write Comments (5)