190 milliseconds. That’s the average time for someone to react when presented with a visual stimulus.

It’s also 190 milliseconds of mobile marketing opportunity; or 190 milliseconds to consumer engagement; or the time brand marketers have to connect with consumers on an experiential marketing level—IF, they’re prepared to take advantage of that fleeting opportunity.

Moving targets

Nearly 90 percent of Americans have a mobile phone.

And, with better networks, devices , and applications, and advances in things like image-recognition technology coming every day, it’s no wonder Morgan Stanley predicts that, within five years, more people will access the Web via their phones than their desktop PCs.

Mobile marketing on the move

What are those people going to be doing with their phones? Everything they’re doing now and more:

• 29 percent are hunting down bargains and downloadable coupons and other incentives
• 40 percent are searching for product information
• 37 percent are buying something tangible

Telemarketing redefined

As traditional advertising opportunities—print, television, radio—continue to shed eyeballs, those consumers now look at the world through a different prism, one that’s as mobile and ubiquitous as the people using them.

The days of picking up the telephone and asking people if they want to buy a subscription to a magazine are long gone, but telemarketing hasn’t died. It’s just changed.

Going forward, if marketers want to engage consumers, they will best be able to reach them by mobile phone.

Learn how to increase consumer engagement with Pongr.  Call us today.