Are we transitioning from a consumer economy to a conservation economy? That is a question being posed by some contrarian economists who suggest that the last 90 years of expansionary American consumerism may be coming to an end. Whether you believe that or not, as a marketer, there is little disagreement that consumer shopping behaviors and patterns are evolving. It’s no surprise that with perpetual access to the Internet, cell phones, social networks, and other advanced consumer “tools” – we are, as a nation and as an interconnected world, expecting more from the brands we choose to spend our money on.

For businesses seeking to make meaningful connections with consumers, we posit that it really doesn’t matter whether the world economy is in a long-term contractionary or expansionary state. What does this have to do with mobile marketing? Well, some things never change – like how you influence consumer decisions and how you promote your business. You go to where the people are, and you provide something of real value. Mobile phones are always on, always in our pocket or handbag, and highly personal. Brands that are smart about how they use the mobile marketing channel will see tremendous rewards to the bottom-line.