Posts Tagged ‘Consumer Engagement’

  • May
  • 23

How advertisers can reward a lifetime of brand loyalty

Posted in Advertising, Image Search, Mobile Marketing

Never too young for brand exposure.

This is my friend’s baby girl, who was recently adopted from China. Within 24 hours of leaving the orphanage, she was cruising along the Aisles of Capitalism. Did she recognize the Wal-Mart logo, their smiley face stickers or those infamous “Falling Prices” warning signs?

Probably not. But my friend did. He took photos for her baby book.

Here is a prime example of a marketing fantasy: People feeling so much of an emotional connection to a brand that they photograph it to share with friends and family.



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  • Mar
  • 19

Point-of-Purchase, Point-of-Pongr™

Posted in Advertising, Shopper Technology, Social Media

In a downturn, play up what you already have

Point-of-purchase. That’s the endgame, right? Until they lay down their cash, everything between you, your brand, and the consumer is just one big tease.

In a challenging economy, marketers have little time to waste on courting consumers, and perhaps, even less budget to do so.

That’s why engaging consumers in ways they are already engaged (such as snapping pictures with their mobile phones) and leveraging existing tools (such as social networks)—and at precisely the right moment, in-store—makes good sense. Recently, Facebook overtook Google as the most visited site on the Web, making it clearer than ever where consumers are spending their time.

Using Pongr’s image-recognition technology as a mobile marketing tool to enhance and prompt consumer engagement is a snap. Consumers are already taking pictures with their mobile phones and connecting into their social networks from them, so why not put your brand in front of them in-store, within eyeshot of the cash register?



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  • Mar
  • 19

Imagining the Possibilities of Image-Recognition Technology

Posted in Advertising, Image Search, Interactive Marketing, Mobile Marketing, Viral Marketing

5 Great Reasons for Agencies and Publishers to Pond’r Pongr

Truth be told, there’s really just one great reason to ponder Pongr:  Pongr will make you money.

And really, after that one, what other reason could you possibly need?

But, since we promised you five great reasons, here are four more things to consider about Pongr’s image-recognition technology:

  • Pongr’s unique image-recognition technology gives you the ability to add metrics to your traditional advertising channels; now, you can internally gather data about your readers’ habits, giving you better insight into your traditional and digital marketing spends.  If you track your online visitors, if you have an iPhone app (or are working on one), if there’s iPad connection in your foreseeable future, Pongr is a natural, easy way to introduce benchmarking—before your advertisers force you to do it.
  • Pongr lets you measure reader and consumer engagement traffic on a daily, monthly, or quarterly basis. You can introduce specific programs or value-adds for your advertisers and clearly prove the value of your publication to them.
  • Pongr helps you propagate your brand image onto consumers’ mobile devices and into the increasingly sweet spot that is social networking. You can truly make your brand viral and create a unique experiential marketing opportunity.
  • Pongr advances retention of existing customers and gains you exposure to new customers. Image-recognition technology, combined with your publication and your advertisers’ campaigns increase your reach and the effectiveness of your adaptive marketing efforts by engaging consumers throughout their mobile day.

Just as television neither killed radio nor movie theaters, traditional media aren’t going away. But the balance of power is shifting to a digital world.

Given its mobility and ubiquity , mobile marketing—especially leveraging technologies like image-recognition—is a picture-perfect solution for publishers, agencies, and brand marketers looking to extend their reach and straddle both worlds successfully in the future.



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