Posts Tagged ‘Brands’

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  • Mar
  • 19

Imagining the Possibilities of Image-Recognition Technology

Posted in Advertising, Image Search, Interactive Marketing, Mobile Marketing, Viral Marketing

5 Great Reasons for Agencies and Publishers to Pond’r Pongr

Truth be told, there’s really just one great reason to ponder Pongr:  Pongr will make you money.

And really, after that one, what other reason could you possibly need?

But, since we promised you five great reasons, here are four more things to consider about Pongr’s image-recognition technology:

  • Pongr’s unique image-recognition technology gives you the ability to add metrics to your traditional advertising channels; now, you can internally gather data about your readers’ habits, giving you better insight into your traditional and digital marketing spends.  If you track your online visitors, if you have an iPhone app (or are working on one), if there’s iPad connection in your foreseeable future, Pongr is a natural, easy way to introduce benchmarking—before your advertisers force you to do it.
  • Pongr lets you measure reader and consumer engagement traffic on a daily, monthly, or quarterly basis. You can introduce specific programs or value-adds for your advertisers and clearly prove the value of your publication to them.
  • Pongr helps you propagate your brand image onto consumers’ mobile devices and into the increasingly sweet spot that is social networking. You can truly make your brand viral and create a unique experiential marketing opportunity.
  • Pongr advances retention of existing customers and gains you exposure to new customers. Image-recognition technology, combined with your publication and your advertisers’ campaigns increase your reach and the effectiveness of your adaptive marketing efforts by engaging consumers throughout their mobile day.

Just as television neither killed radio nor movie theaters, traditional media aren’t going away. But the balance of power is shifting to a digital world.

Given its mobility and ubiquity , mobile marketing—especially leveraging technologies like image-recognition—is a picture-perfect solution for publishers, agencies, and brand marketers looking to extend their reach and straddle both worlds successfully in the future.



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  • Jul
  • 23

Capitalize On The Post-Click & Use Existing Media Assets.

Posted in Interactive Marketing, Mobile Marketing, Social Media, Viral Marketing

Media and brand owners should use their own ability to scale and reach massive audiences. Then, they should convert their existing audiences into their mobile campaigns with clear goals.  Too many mobile initiatives lack the scale to move the needle, and too many good, new mobile marketing ideas lack the infrastructure to be executed well.

Brands and big media outlets can leverage tactical mobile technology infrastructure providers to achieve better results, faster and more efficiently.  If you’re looking for realistic ways to capitalize on the post-click of mobile marketing and you need scalable infrastructure to execute your campaign while leveraging all your existing media assets, drop us a line.



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  • Jun
  • 01

Pongr Open Innovation Survey

Posted in Image Search, Interactive Marketing, Mobile Marketing, Social Media, Viral Marketing

Pongr is building solutions for consumer created, interactive advertising experiences using visual recognition. We’re very interested in hearing your thoughts on what you like, what you expect from the brands you associate with and which brands are doing cool things with social media and mobile.



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  • May
  • 21

Interactive Print Media Meets Digital World & Integrated Advertising

Posted in Image Search, Interactive Marketing, Mobile Marketing, Print Media, Social Media

The words “interactive print media” may sound like an oxymoron, but for some of the most progressive minds on Madison Avenue, making print interactive is a logical and much needed step forward for the entire publishing industry. Print advertisements have always had a place in the the CMO’s repertoire of marketing tactics, and, in the future, the “right” print ads will continue to be as relevant as ever – if not more so.

By “right” we mean that some print advertisements will become critical touch-points linked into a far more integrated campaign strategy involving the Web, social networks, mobile applications, games, media and other forms emerging technologies that are grabbing mind-share from regular people all over the world. Transversely, the “wrong” print ads, or the ones that fail to connect us to other things in the sphere of buying, sharing or creating, will be those stand-alone static pieces that leave us with no actionable thoughts.



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  • Jan
  • 21

Practical Mobile Marketing In A Transition Consumer Economy

Posted in Image Search, Interactive Marketing, Mobile Marketing, Social Media, Viral Marketing

Are we transitioning from a consumer economy to a conservation economy? That is a question being posed by some contrarian economists who suggest that the last 90 years of expansionary American consumerism may be coming to an end. Whether you believe that or not, as a marketer, there is little disagreement that consumer shopping behaviors and patterns are evolving. It’s no surprise that with perpetual access to the Internet, cell phones, social networks, and other advanced consumer “tools” – we are, as a nation and as an interconnected world, expecting more from the brands we choose to spend our money on.

For businesses seeking to make meaningful connections with consumers, we posit that it really doesn’t matter whether the world economy is in a long-term contractionary or expansionary state. What does this have to do with mobile marketing? Well, some things never change – like how you influence consumer decisions and how you promote your business. You go to where the people are, and you provide something of real value. Mobile phones are always on, always in our pocket or handbag, and highly personal. Brands that are smart about how they use the mobile marketing channel will see tremendous rewards to the bottom-line.



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