Are images more pervasive than mobile phones? Definitely. Images, pictures, icons – static and dynamic – they’re all around us in so many shapes and forms. From a marketing perspective, imagery provides a medium through which ideas, emotions and offers can be directed at passersby or readers. The power of image based advertising is nothing new. In fact, for centuries marketers have spent tons of time and money on making image display advertising work effectively. However, Pongr asks if image advertising like print ad media is really doing all it can to take advantage of the opportunity to connect with people in a meaningful way?
Print advertising should be a two-way street when it comes to communicating ideas and emotions with consumers. Unfortunately, the critical feedback loop of communication is almost always lost because there’s been no easy way to quickly and efficiently close the loop on print advertising. Communication is, by definition, a two-way street. Savvy m
edia buyers are embracing the more interactive tools of viral and social marketing on the Internet so they can stretch their marketing dollars and get more bang for their buck. Print media is still an excellent marketing channel when harnessed correctly, but why not take the effort to make it interactive with mobile users and link print advertising to the rest of our digital lives?
Follow Pongr on Twitter @PongrBoston
Sphere: Related ContentTags: Image Search, Mobile Marketing, Pongr, Print Media