Most people have a frisky connotation of “The Mile High Club,” thinking about the romantic possibilities in the tight quarters of an airplane bathroom. But the plural version has nothing to do with hanky panky.
The “Miles High Club” is a group of passionate brand ambassadors celebrating the launch of Miles High, a luxury clothing company with a cult following among “creative influencers” like artists, musicians, dancers, filmmakers, editors and producers. Of course, anyone can chill out in the brand’s hand-knit Baby Alpaca Pull-Over Sweaters, which also raise money to save the Andean Cloud rainforest in Ecuador.
“We’re all about aspiration,” says Miles High CEO Alex Levin. “We want to encourage people to do what they love.”
To raise awareness for their new brand, Miles High just mailed out 4,000 promotional stickers and asked fans to photograph themselves with their classic antique airplane logo “in the highest place they can be.”
Some fans have taken the “Earn Your Wings” challenge literally and brought the stickers zipping above the clouds or to the peaks of the Colorado Rockies. Others consider the heights to be metaphorical, symbolic of a personal triumph. Either way, Levin wants it clear that he is by no means promoting vandalism.
“Just holding the sticker somewhere is fine. No adhesives necessary,” he stresses. “We don’t want anyone sticking these on public or private property without permission.”