Inc. Magazine, best known for its focus on America’s fastest growing privately held companies and its coverage of entrepreneurs, explores the photo marketing landscape for brands and small businesses in its May issue — which is on the newsstands now.
The magazine examines the business value of four competing photo sharing platforms and their comparative marketing strengths. Highlighting both Pongr’s free photo marketing tools for small businesses and organizations, and its premium services for brands, the Inc. story names Pongr the “Best For Creating Loyalty Campaigns.”
You can read the full story, “4 Ways to Market With Online Photos,” here.
We’re honored to be recognized for our shopper marketing loyalty programs, which award points for taking and sharing pics and giving consumers opportunities to redeem their points for prizes.
For small businesses and organizations, having access to a sleek-looking software platform and a fan leaderboard is priceless — given how tight IT budgets are these days.
For local, regional and global brands, Pongr’s image recognition and direct response system allows campaigns to be automated at any scale. The natural consumer act of taking a picture is their entry into a contest, promotion or sweepstakes. Our computer vision “sees” when customers have interacted with the desired product, packaging or store display — and filters out incorrect images.
Pull out your camera phone and check it out for yourself. Snap a pic of your company/brand logo and send it to (brandname)@pongr.com. Check your inbox and see what happens!
(Pongr shopper marketing campaigns can be used for new or existing brand loyalty programs. Drop us a line here to learn more.)