As we welcome fall, New York welcomes worldwide fashionistas to 9 fabulous days of celebrating the brands that help the world play dress-up everyday. From the 5th to the 13th, Fashion Week will attract the world’s attention, but is known to be an exclusive engagement among the people who are well-known in the field.
The expansion of the Internet and social media has brought out a surprising number of creative individuals who love fashion and are known for their unique style. Many people show their love for fashion and New York’s Fashion Week through blog posts, pins and videos.
A case study of New Zealand’s Fashion Week found that 70% of the attendees first heard about the event through social media platforms, according to Mark Carbone. Carbone also states that there was up to 22,000 people who actively engaged in social media even 2 weeks before Fashion Week started.
Photos bring together those who are near and far, no matter where they are. It’s not just among people; people can also connect with brands through photos. This interaction with consumers will not only promote the events throughout Fashion Week, but also increase future business relationships.
Now, imagine Fashion Week extending to Boston, Chicago or even Shanghai.
Brands should maximize the value of consumer behavior by inviting them to engage with photos of their favorite brands. This would deepen the relationship with consumers and even broaden the stage of Fashion Week. Pongr would provide the perfect platform of making Fashion Week a nationwide and furthermore, a worldwide event.
What are some must-have items for this fall? Snap a photo of your favorite brand or item and share it with us! We invite you to Fashion Week, Pongr style.