Photo Taking: The Universal Behavior

Even though this K-Pop music video has gone viral within days, not many people can produce high quality videos.

Who here hasn’t seen Gangnam Style? It’s everywhere: YouTube, Facebook, Twitter, MTV Awards and even on Ellen. The hilarious K-Pop video went viral within days and now the song is replaying all over the radio. YouTube stars are making their own parodies and sharing them on the web.

While there are a handful of people who make high quality videos, quality videos are yet to be created by everyone. It’s hard to do.

Creating high quality videos is still harder even in the high-tech world we live in. Brands, professionals and celebrities have enough resources to create a cool video to post online. Many YouTubers express themselves through these high quality videos that go viral within days. That is where a trend starts.

A photo taken with Instagram on an iPhone 4.

However, trends are maintained differently. Camera phones are easily accessible and now consumers express their own style through photos and hundreds of iPhone and Android photography apps that instantly enhance photo quality. People are searching for ways to take better photos and get more likes on Facebook or more followers on Instagram. Taking photos is now a universal behavior. And, it’s much much easier to create high quality photo content than video content.

Products and brands aren’t meant to be one-sided; it should be reciprocal. Through photos, product marketing and expressing individual style has never been easier. Pongr is here to make it faster, simpler and more fun for everyone on the web.

Have a favorite brand or product? Pongr your photos and add a little Gangnam Style to it – or maybe even your own – and share it with the brands you love and the friends you like.

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