She cleverly called it “The Five Ring Diet,” and from the moment the torch was lit to kick off the 2012 Summer Olympics to the last few notes of the closing ceremonies, copywriter Terin Izil only ate, wore, lived and cleaned herself with brands that were official sponsors of the Games. She shared her daily quest on her Tumblr blog.
The challenging publicity stunt was staged as a fundraiser for Camp Promise-West, a camp the 28-year-old Chicago woman helped start for children and adults with muscular dystrophy and neuromuscular disorders. One of the camp’s amazing programs involves giving wheelchair-accessible hot air balloon rides.
For breakfast, Terin usually ate Chobani Greek Yogurt or Kellogg’s Corn Flakes (three-time Beach Volleyball Gold Medalist Kerri Walsh graces the box). Procter & Gamble gave her a wide berth of choices of soaps, shampoos, toothpastes, skin care products and laundry detergent. And Budweiser was there with commemorative bottles when she wanted to kick back and relax.
For clothing, she wore only items adorned with the Olympic rings, although this sometimes became complicated. Terin confided to ESPN that she couldn’t find any official intimate garments.
“I looked everywhere for an Olympic bra,” she said. “Then I discovered Ralph Lauren was a sponsor and found boys shorts with the rings I’ve been using as underwear.”
Perhaps the most creative element of this marketing experiment was her bed: some comfy family packs of Charmin toilet paper!
McDonald’s, which ran its popular “Win When USA Wins Gold” promotion, was one of the major beneficiaries of the Five Ring Diet. Terin says she ate up to 9 meals a week there, striving to balance out the fries with salads.
But as is always the case with dieting, it was the forbidden foods that she craved the most. Toward the end of her challenge, Terin was counting down the minutes till she could devour a Chipotle burrito.
Supporting the spirit of the charity project, the writer’s local Chipotle restaurant donated food for her victory party.
Maybe she will luck out at the 2014 Winter Olympics and learn that her favorite restaurant has signed on as an official sponsor. Do they eat burritos in Sochi, Russia?
Hey Chipotle, interested in becoming part of the Five Ring Diet?