Technology has made it easier than ever for people to connect. Brands need to take advantage of the tools at hand to build relationships with consumers.
Technology connects people every day. Fifteen years ago, we would have had to pay exorbitant long distance rates to talk to a cousin across the pond, but now he’s just a click away. We’ve embraced tech for personal use and connecting with friends and family, but in many ways, interacting with brands and companies still feels a bit like the dark ages.
According to a recent study by Empathica, Inc., 62% of those polled thought brands didn’t sufficiently monitor and participate in online conversations. Too many brands establish profiles on social media sites only to not take advantage of the full interactive power of these networks.
Engaging with consumers doesn’t mean just answering questions posted to the brand’s Facebook Timeline or responding to Tweets. The key is making fans feel special, like they’re more than just a number. Every consumer has a unique relationship with the brand, and the way the brand interacts with them should reflect that.
Pongr’s photo response marketing platform offers brands an unprecedented opportunity to get to know their fans. Photos can tell you a lot about a person—not to mention all the valuable data that is collected when fans participate in photo contests, such as their location, demographic group, and brand photo history. This information gives brands who’ve enabled Photo Response Marketing an advantage when reaching out and making genuine, personal connections with their customers.
Promotions and special offers are great, but why not send your customers only the deals that are most relevant to them and that they’re most likely to enjoy? In essence, Pongr’s platform makes personal connections scalable. Even a large company can send customers individually tailored content. Social media is just that—social. New technology can not only connect people across the globe, but it can also give brands a chance to connect with their customers like never before and build lasting relationships that translate into brand loyalty.