We’re very proud to show off our new infographic that lays out the major points of why mobile photo marketing should be an essential part of every brand’s loyalty and engagement strategy. First off, it’s impossible to ignore some of the statistics about mobile usage. 91% of U.S. citizens have their mobile device within arm’s reach 24/7, making mobile advertising and promotions practically a guaranteed direct line to your audience at all times. A study by Empathica, Inc. found that 82% of consumers want to engage brands via mobile channels. So not only is mobile marketing a very viable option, it’s actually preferred by an overwhelming majority of the market. And when it comes to promotions, mobile coupons have ten times the redemption rate of traditional coupons, making mobile a much better alternative for driving in-store traffic than mailers and other forms of promotions and offers.
But we want to underscore the fact that Pongr does mobile photo marketing better than anyone else. Our innovative image recognition technology is what sets our photo response marketing apart from the rest. People love to take pictures, and their device of choice is overwhelmingly the cell phone. The Pongr platform lets brands take advantage of photo-triggered dynamic direct-response content to drive sales, in-store traffic and social engagement.
We’ve partnered with a number of great brands, but our recent campaign with Arby’s® has been especially successful. Our system has processed over 500,000 photos for Arby’s® Snap and Rock, scanning every photo with sophisticated computer vision software to determine which recording artist is featured. More than 350,000 hungry Arby’s® customers have participated so far.
You may notice that the Arby’s® Facebook page has almost a million more “likes” than the Arby’s® Pongr page has fans. But this isn’t exactly comparing apples to apples. The interaction rate of the average Facebook page with more than 1,000 likes is around 9%. That means that at any given time, only 9% of people who’ve liked a page are actually generating content by liking posts, sharing posts, and commenting on posts or the page itself.
On the other hand, every single fan of a brand on Pongr has generated content by submitting photos, meaning Pongr pages have a 100% interaction rate. Plus, fans may have also interacted in other ways, such as liking photos, commenting on photos, or sharing their photos with their Facebook friends and Twitter followers.
At Pongr, we’re proud of the fact that there’s nobody else out there doing just what we do. Our photo response marketing platform offers a unique spin on mobile and social marketing, and it happens to be very effective, as the numbers show. We encourage you to share this infographic wherever you like to spread the word about how Pongr’s photo response platform is revolutionizing the world of shopper marketing. And if you like what you see, feel free to drop us a line.