According to a new study by Empathica, Inc., 82% of consumers want to engage retail brands via mobile channels. It doesn’t get any clearer than that. Brands, your customers want to talk to you. The problem is, a lot of brands aren’t talking back. About 62% of those polled by Empathica felt brands don’t monitor online conversations.
By ignoring mobile marketing, brands are not only missing out on excellent avenues to push their message, they’re actively avoiding the frequencies their consumers specifically want to communicate with them on.
When you think about it, it makes perfect sense that consumers would want to engage with brands via their mobile devices. Over 50% of U.S. mobile users have smartphones, and we’re becoming more and more inseparable from our handsets. Consumers want everything at their fingertips, and they’re actively reaching out to brands through their mobile devices.
“The message for all marketers is a simple one: consumers want to be heard,” says Gary Edwards, chief customer officer of Empathica. Pongr’s always-on mobile photo marketing tools make it easy and scalable for brands to respond to photos that consumers take with their phones, and keep the conversation going with engaging direct response content. This dialogue helps build a lasting relationship between brand and customer.
At Pongr, we see ourselves as a matchmaker, helping brands who don’t know how to engage with customers to respond appropriately, like coaching middle school boys on how to talk to girls at a school dance. Consumers love taking photos with their mobile phones, so photo-triggered direct response content is the ideal platform for cementing brand loyalty. As we’ve said before, though, the key to successful marketing is listening. Brands who pay attention to what their customers want will find building a relationship with consumers gets easier and easier.