Just like you get cravings for food, sometimes you just gotta have some numbers and raw data. We know—we hear you. So how’s this for some numbers for you? More than 300 million photos are uploaded to Facebook every day, and an estimated 70% of all activity on the site revolves around photos. Want some more? Photo-sharing site Pinterest, launched in March 2010, hit 11 million unique visitors in January 2012—the fastest site to ever break the 10 million mark. By the end of 2011, Pinterest users were uploading photos at a rate of 60 photos per second. More, you say? Ten percent of all photos ever taken by mankind were taken in the last 12 months.
Obviously, we don’t go around listing off photo-sharing statistics for our health. The point we’re trying to make is this: numbers this dramatic mean our current obsession with photos is not just a passing fad. We live in a visual world, there’s no doubt about that. The question that needs to be asked is, what are brands going to do about this?
High-quality images to satisfy consumers’ need for exciting brand visuals are a must, but brands also need to consider how to turn visual content into sales, customer loyalty, and engagement. The answer, of course, is photo-triggered direct response content. By rewarding consumers for taking photos of products and logos, brands can turn shoppers into buyers and build lasting relationships with their customers. Direct response marketing is more versatile than many people think. There are endless possibilities and applications to fit any business model and industry.
A few years ago, there were still plenty of companies holding out on establishing brand profiles on Facebook and Twitter. Many were convinced social networks were only for informal, personal use. Now, it’s clear that social media is an effective and arguably necessary way for any brand to promote themselves and connect with customers. The same will be said of photo-enabled marketing in the near future. The writing’s on the wall; the social photo craze isn’t going anywhere, so brands would do well to take advantage of it. Pongr offers a variety of photo marketing solutions for companies of all sizes. Take a look and get in on the photo action.