Why use the U.S. Postal Service and rubber stamps to promote a mobile photo contest?
It’s not surprising that start-up company Miles High is embracing snail mail and a nostalgic printing method to promote their sticker contest. Heck, these are the same guys who chose an antique airplane as their logo!
The premise of their “Earn Your Wings” contest is to have fans photograph their logo in the highest places in the world. It’s a fitting theme since the wool from their Alpaca sweaters comes from mountainous Ecuador.
Using stickers is a double-edged sword. Sure, they’re portable and convenient. But if the logos are plastered in public places, it could taint the brand for using the physical version of spam. In any case, Miles High urges fans to hold the sticker when they pose rather than leaving it stuck behind. (Read their anti-vandalism disclaimer).
Most importantly, they created a clear and direct call-to-action on their envelopes. If you can fit your contest instructions on a tiny rubber stamp, they’re likely simple enough for everyone to follow:
- STICK em’ up high,
- SNAP a photo,
- SEND it in to win!
The contest instructions also prominently show the MilesHigh@Pongr.com email address and note that it works with any cell phone — no need for special apps!
Miles High is planning to run this contest on an ongoing basis as its thrill-seeking demographic is likely to keep coming up with fresh spins on the idea. The brand is now reaching out to basejumper associations, charter pilots, skydivers, scuba divers, and hanggliders for starters.
Before learning about the free automated Pongr Widgets, Miles High co-founder and CEO Alex Levin first asked fans to email pics to Contest@Miles-High.com (see the campaign) and they were individually posted on the page.
That proved to be a time-consuming and cumbersome task, especially with the competing demands at a start-up.
“We’re a small company and we could easily wind up devoting all of our time sorting through contest photos,” says Levin. “We need someone to do all this for us and we saw Pongr as a way to streamline everything. I had no idea how powerful it was until we started using it.”
(To embed Pongr’s free Photo Contest Widgets, click here)
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