Being a kid is a distant memory, but we still look forward to the creative advertising twists that surprise us in the supermarket breakfast cereal aisle! The Honey Nut Cheerios Bee’s transformation into a Halloween Bee is particularly amusing.
HONEY NUT HALLOWEEN -- The Cheerios Bee is dripping with breakfast excitement!
Buzz the Honeybee stays cute no matter what the context, so how do you make him look Halloweeny? Surround him with bats. Ironically, both bats and bees are going through some serious environmental survival challenges these days, but let’s not get too depressed at trick-or-treat time.
PLENTY TO GRIN ABOUT - Chip the Wolf, who sings the praises of General Mills Cookie Crisp, has one of the nicest set of teeth in the mascot world.
Cookie Crisp used to have a cookie burglar mascot, but Chip the Wolf is a much more likeable character, especially if you respect law enforcement like Pongr does.
GOOD LUCK CHARM: Some Jack O'Lanterns aren't meant to be scary!
Channeling the same challenge as the Honey Nut Cheerios Bee, there is no way to make the Lucky Charms mascot look mean and sinister without giving kids the creeps. So add a candlelight glow for some ghost stories and you’ve got the perfect touch.
Speaking of candlelight, General Mills putting pumpkin-carving patterns on its product packaging is a wonderful development. With those snazzy carving kits with kid-friendly mini-saws widely available, there’s no excuse not to bring Jack O’Lantern faces beyond basic geometric shapes.
We also love the new General Mills Superhero campaign and comic book premiums ensuring that the little Batmans in your life will continue the fun well beyond Halloween…
LUCKY COSTUME: Who knew that Leprechauns were in Gotham City?
So tell us about your favorite Halloween cereal experiences. Are you dressing up as a cereal mascot? Have you tried any of these cereal box Jack O’ Lantern carving patterns? Are you using any cereal box packaging as part of your costume (oh, the versatility of recycled cardboard).
Please Pongr your Halloween pics to your favorite brands (brand@pongr.com) AND show off your stuff on the Pongr Facebook page!
(Pongr is an image recognition and mobile marketing company that uses photo-sharing games to make consumer packaged goods – CPGs – interactive with direct response advertising campaigns).