If you are the CEO of Burger King, you can't afford to stand still.
Fresh off the grill: a new Burger King offering that looks like a veggie burger but certainly doesn’t taste like one.
Burger King’s “Stuffed Steakhouse” sandwich “packs a flavorful punch of robust ingredients with bits of jalapeño peppers and cheddar cheese … topped off with creamy poblano sauce, ripe tomatoes and crisp lettuce on a premium bakery bun.”
I have no idea what poblano sauce is, but I do know that BK is aiming for more sophisticated palates.
What do you think about the idea of “stuffing” a burger?
Certainly, the cheeseburger has been around forever. Is the sensation of eating cheese inside the beef any different? As with Pizza Hut‘s “stuffed cheese crust,” will your stomach care how all the ingredients are organized before you pop them in your mouth?
The “Stuffed Steakhouse” is a limited-edition burger. The clock is already ticking.
Don’t just go out and try it. Go out and snap it. Share pictures of you and your friends experiencing the more daring end of the fast food spectrum!
Get in the game: Email or picture-text your Stuffed Steakhouse pics to burgerking@pongr.com and you’ll take your first step in competing to become Burger King champion.
Everyone’s a restaurant critic. What do you think of the latest burger innovation?
And attention McDonald’s and Wendy’s players, do you have any ideas for new sandwiches your brands should try?