5 Great Reasons for Agencies and Publishers to Pond’r Pongr
Truth be told, there’s really just one great reason to ponder Pongr: Pongr will make you money.
And really, after that one, what other reason could you possibly need?
But, since we promised you five great reasons, here are four more things to consider about Pongr’s image-recognition technology:
- Pongr’s unique image-recognition technology gives you the ability to add metrics to your traditional advertising channels; now, you can internally gather data about your readers’ habits, giving you better insight into your traditional and digital marketing spends. If you track your online visitors, if you have an iPhone app (or are working on one), if there’s iPad connection in your foreseeable future, Pongr is a natural, easy way to introduce benchmarking—before your advertisers force you to do it.
- Pongr lets you measure reader and consumer engagement traffic on a daily, monthly, or quarterly basis. You can introduce specific programs or value-adds for your advertisers and clearly prove the value of your publication to them.
- Pongr helps you propagate your brand image onto consumers’ mobile devices and into the increasingly sweet spot that is social networking. You can truly make your brand viral and create a unique experiential marketing opportunity.
- Pongr advances retention of existing customers and gains you exposure to new customers. Image-recognition technology, combined with your publication and your advertisers’ campaigns increase your reach and the effectiveness of your adaptive marketing efforts by engaging consumers throughout their mobile day.
Just as television neither killed radio nor movie theaters, traditional media aren’t going away. But the balance of power is shifting to a digital world.
Given its mobility and ubiquity , mobile marketing—especially leveraging technologies like image-recognition—is a picture-perfect solution for publishers, agencies, and brand marketers looking to extend their reach and straddle both worlds successfully in the future.
About the Author
Jamie Thompson Has Written 8 Articles For Us!
Jamie is a cofounder of Pongr. He's incredibly passionate about all things mobile - especially when it comes to image search and consumer engagement. When he's not working on Pongr, he likes eating delectable treats, working out to burn-off said treats, traveling (although always for work these days), and tinkering with telecom equipment (yes, we know it's a weird hobby, but very apropos to Pongr).
Tags: Advertising, Brands, Consumer Engagement, Image Recognition, Mobile Marketing
