What are your predictions for image recognition and augmented reality in 2010? In the last few months of 2009, we saw a meteoric rise in the number of developers, brand advertisers, media publishers, retailers and technology companies engaging with augmented reality, and in the case of Google, image recognition-based augmented reality; i.e., Google Goggles visual and location aware search through the mobile camera. What types of AR do you think we’ll see in the coming months?
Twitter has helped facilitate many great discussions on AR, mobile image recognition and futuristic ideas that are coming to life in the present. People like Chris Grayson of GigantiCo, Richard MacManus and Marshall Kirkpatrick of ReadWriteWeb, Rachael King of BusinessWeek.com, Tim O’Reilly of O’Reilly Media (see his Web Squared video with John Battelle for insight into image recognition and the future of the Mobile Web) and many others, are evangelizing augmented reality applications and core technologies.
As a provider of image recognition capabilities, Pongr is interested in helping you, your company, and your customers continue to innovate in this exciting space. After all, the global heartbeat of the mobile Internet is connected to the billions of pictures generated by mobile consumers everywhere. Pictures and videos are the lifeblood of how we share experiences and make connections beyond what can be said in 140 characters or less!
While we can’t predict the entire future of AR, we are certain of one thing: image recognition is a fundamental technology that will improve the way the world searches for, and interacts with people, places and things. We’d love to hear your thoughts on what you think will happen next. Here are a few areas that we expect will continue to rage in 2010:
- Image recognition as a core mobile “search” tool
- Augmented reality that includes computer vision vs. GPS/LBS only AR Lite
- Retail uses of AR in the form of “shopper technology” to drive traffic and sales
- Gimmicky one-trick ponies vs. sustainable AR applications
- Mingling of relationships between media, mobile and advertising companies
About the Author
Jamie Has Written 23 Articles For Us!
Jamie is one of the co-founders of Pongr. He's been fascinated with hacking telecom equipment, dreaming up mobile games and artificial intelligence (plus lots of other stuff) for many years. He loves cookies and dogs.
Tags: Advertisers, AR, AR Lite, Augmented Reality, Computer Vision, Google Goggles, Image Recognition, Mobile, Pongr, Visual Search
Augmented reality will become a primary tool in advertising as its use expands across industries. It will be both a utilitarian and functional tool as well as entertaining to consumers. Consumers will begin to expect additional product information, demonstrations and interactive advertisements to be displayed via their wireless devices (smartphones, tablets/slates, and digi cameras soon) and at home and work via PCs/Macs, gaming consoles and TVs as more cameras become integrated input devices.
Regarding image recognition, currently it is an active process (like Goggle Goggles) where a consumer must activate the app, take a picture and submit image against a database and then receive results (the DB's are still being built and relevancy is an issue). A passive system will be developed in the next 5 years where consumers would aim a camera-enabled device at an ad, logo, product package, object, building and leverage recognition software to query and view product info, coupons, competitive pricing, view 3D ads & product trailers (like movie trailers now), interactive product games in 3D and in reletively real-time (assuming the wireless carriers roll out 4G-LTE networks across the US).
Thank you for the hat-tip.